Last updated: 14 October 2026 · By S Tracey, lifetime Scale.gg member
Affiliate disclosure: I'm an independent Scale.gg affiliate. If you buy through my links, I may earn a commission, at no extra cost to you.
A note on this comparison: I've only just started using ClickCampaigns, so this post is based on Scale.gg's official material, the official ClickFunnels pricing page and the live demos. I'm not claiming test results for either tool.
With names this similar, it's no surprise that people mix these two up. They're not related, though. ClickFunnels is made by Etison, the company co-founded by Russell Brunson. ClickCampaigns is made by Monarch Labs, Mike Filsaime's team behind Groove, and it comes as part of Scale.gg.
They also do different jobs. ClickFunnels is a platform for building and hosting sales funnels, and it has email, courses and a store built in. ClickCampaigns is an AI tool that plans and drafts a whole marketing campaign: the pages, emails, ads, scripts and decks. One gives your funnel somewhere to live. The other helps you work out what the funnel and everything around it should say.
The short answer
Choose ClickFunnels if you need somewhere to build, host and sell from funnels, with checkout, email, courses and a store under one login.
Choose ClickCampaigns if your hold-up is producing the campaign itself, meaning the strategy, the copy and all the assets, consistently and quickly.
Use both if you already host funnels in ClickFunnels and want help planning and writing the campaigns that drive traffic to them.
What is ClickCampaigns?
ClickCampaigns is the flagship app in Scale.gg. Scale.gg calls it an "AI campaign operating system". You give Alex, the built-in AI campaign strategist, one goal: the offer, the audience and where the traffic will come from. Alex builds a plan from the app's catalogue of 225+ funnel and marketing tasks and assigns the work to more than 20 specialist AI roles. These cover direct-response copy, funnel strategy, visual design, UX, email, paid media, SEO, video and social.
You review the plan before anything is made, choose the work you want, and then edit and version each draft in one workspace. Scale.gg lists export to Google Docs, PDF, PPTX and HTML. It can also build a complete multi-page brand website, which you can export as static HTML or a Vite project, or publish through PageBuilder, Vercel or Cloudflare once you've connected those accounts.
Interestingly, funnel strategy is one of ClickCampaigns' specialist roles. So ClickCampaigns can plan and write a funnel, but it isn't a funnel host in the way ClickFunnels is.
Read the full ClickCampaigns review
What is ClickFunnels?
ClickFunnels is one of the best-known funnel builders. Its pricing page lists unlimited funnels, landing pages and site pages, as well as a drag-and-drop editor, Smart Checkout and A/B testing. It also lists email marketing, automations, courses, communities, a store, appointments, a CRM pipeline, an affiliate centre on higher plans, and an AI funnel builder.
Every plan includes hosting. The ClickFunnels FAQ says you don't need a separate hosting account, because hosting is included for all your content. It also says ClickFunnels doesn't take a percentage of your sales.
Side-by-side comparison
Prices checked on 11 October 2026 from each company's official pricing page. Prices are in US dollars and can change, so check the current pages before you buy.
Where ClickCampaigns looks stronger
It thinks about the whole campaign, not just the funnel. A launch involves more than the pages. You also need the email sequence, affiliate swipes, ads, social posts, a VSL script and maybe a webinar deck. ClickCampaigns is designed to plan all of that together, so every asset follows the same brief.
Strategy first. The plan-review step means you see and approve what's going to be made before you spend credits making it. That's a different starting point from opening a funnel template.
Angles and messaging. Buyer Intelligence builds ideal client profiles and a library of 32 angles from the material you give it, grouped as Pain, Problem, Path and Prize. Scale.gg is clear that these are AI hypotheses to check against real customers, not market research.
Price, if you only need content production. On the official pages, ClickCampaigns' cheapest route costs about the same for a year as four months of ClickFunnels Launch billed monthly. But ClickFunnels includes hosting, email and checkout, so you're not comparing like for like.
The wider suite. On Starter and above, ClickCampaigns comes with other Scale.gg apps. Scale.gg's pricing page lists apps such as PageBuilder, MailBaser, BlogBaser and WebinarBaser in its plans.
Where ClickFunnels is stronger
It's a complete place to sell. Hosting, checkout, order bumps, courses, memberships, a store and email are all in one platform. ClickCampaigns doesn't host funnels or take payments.
Proven funnel tooling. ClickFunnels has years of funnel templates, A/B testing and a large community and training library behind it. For someone who just wants to get a sales page and checkout live, that maturity counts for a lot.
Sending and limits are clear. Each plan sets out its contacts, monthly emails, domains and workspaces, so it's easy to see what you're paying for.
Its own AI. ClickFunnels includes AI tools with a word allowance and an AI funnel builder. If you only want some help with page copy inside the builder, that may be enough for you.
Can you use them together?
Yes. If your funnels already live in ClickFunnels, moving them isn't necessary. A practical setup looks like this:
Brief Alex in ClickCampaigns on the launch: the offer, the audience and the traffic sources.
Approve the plan and review the drafts: sales page copy, opt-in page, email sequence, ads and affiliate swipes.
Paste the copy into your ClickFunnels pages and emails, or use the exported HTML as a starting point.
Run the funnel, checkout and follow-up in ClickFunnels.
If you'd rather run everything in Scale.gg, its plans include PageBuilder for pages and MailBaser for email. That's a bigger decision about where you want your business to live, and you can make it separately.
ClickCampaigns comes with a Scale.gg plan, and Scale.gg offers a 30-day money-back guarantee on your first payment.
Who should pick which?
Pick ClickFunnels if: - you need to host funnels, take payments and deliver courses or products from one platform - you're starting from zero and want templates and a checkout live quickly - you're comfortable writing your own copy, or the built-in AI tools are enough for you
Pick ClickCampaigns if: - you already have somewhere to host pages and send email, and producing campaigns is your bottleneck - you run regular launches and want every page, email and ad to follow one approved brief - you want strategy and a full set of drafts, and you're happy to review and edit them
Use both if: - your funnels live in ClickFunnels and you want an AI team to plan and draft the campaigns that feed them
FAQ
Are ClickCampaigns and ClickFunnels the same company?
No. ClickFunnels is made by Etison. ClickCampaigns is made by Monarch Labs, the team behind Groove and Scale.gg, led by Mike Filsaime. The names are similar, but the products are unrelated.
Does ClickCampaigns host funnels like ClickFunnels?
No. ClickCampaigns plans and drafts pages and can build brand websites, which you can export or publish through PageBuilder, Vercel or Cloudflare once connected. ClickFunnels includes hosting on every plan.
Which is cheaper?
On the official pricing pages checked on 11 October 2026, ClickCampaigns starts at $395 a year on Scale.gg's Solo plan. ClickFunnels starts at $97 a month, or $81 a month billed annually. They do different jobs, so compare what you actually need.
Can I use ClickCampaigns copy in ClickFunnels?
Yes. You can export ClickCampaigns drafts to formats such as Google Docs or HTML and use the copy in your ClickFunnels pages and emails.
Does ClickFunnels have AI?
Yes. Its plans include an AI tools word allowance, starting at 1 million words on Launch, plus an AI funnel builder. ClickCampaigns focuses on planning and producing a whole multi-asset campaign from one brief.
Final verdict
ClickFunnels is where a funnel lives: pages, checkout, email and products, all hosted together. ClickCampaigns is where a campaign gets planned and written, with a strategist and specialist roles turning one brief into the pages, emails and ads you need. If you've got nowhere to host and sell, start with a platform like ClickFunnels, or Scale.gg's own PageBuilder. If you've got the platform but never enough finished campaign material, ClickCampaigns is designed for exactly that gap.
Keep reading: ClickCampaigns review · ClickCampaigns pricing: which Scale.gg plan you need · ClickCampaigns vs GoHighLevel · ClickCampaigns vs ChatGPT · ClickCampaigns vs Jasper · ClickCampaigns vs ActiveCampaign
I’m an independent Scale.gg affiliate. If you buy through my links, I may earn a commission, at no extra cost to you.